Fast Forward
October 2017
BMW translates as ‘cool’, ‘stylish’ and ‘confident’. In other words, shows where new models are presented need to evoke the same feeling. A thrill ride Fast Forward gladly accepted with the following warning for visitors: fasten your seatbelts!
You never get a second chance to make a first impression. If you're revealing new BMW models, make sure you reel in your audience. And that is exactly what Fast Forward did at The Reveal event. The warehouses of the BMW Group Belux head office in Bornem were transformed into an actual show arena, the perfect setting for as many as 11 breath-taking reveals with one (avant-)première outclassing the other.
Reach For More supported project managers of Fast Forward during build-up, breakdown and the 11-day-event.